How much do Americans spend per second?

Americans spend approximately $238,390 per second on retail goods and services, based on total U.S. retail sales of $7.52 trillion in 2025 (U.S. Census Bureau).

What is the total U.S. household debt?

Total U.S. household debt reached $18.8 trillion in Q4 2025, a record high, according to the Federal Reserve Bank of New York. This includes $13.17 trillion in mortgage debt, $1.32 trillion in credit card balances, $1.67 trillion in auto loans, and $1.65 trillion in student loans.

What percentage of U.S. retail sales are e-commerce?

E-commerce accounted for 16.4% of total U.S. retail sales in 2025, or approximately $1.234 trillion, growing at +5.4% year-over-year — roughly 1.6 times faster than brick-and-mortar retail (Census Bureau / Digital Commerce 360).

What is Amazon's annual revenue?

Amazon's FY2025 total revenue was approximately $716.9 billion, growing 12% year-over-year, including retail, AWS cloud services, and advertising (Amazon 2025 SEC filing).

What is the average American household's monthly spending on housing?

The average U.S. household spends approximately $2,120 per month on housing and utilities, making it the largest spending category, according to the Bureau of Labor Statistics Consumer Expenditure Survey 2024.

AMERICAN CONSUMER CLOCK

Every Dollar Spent · Every Debt Added · Every American Counted

LIVE ESTIMATE 2026 YTD

--:--:-- LOCAL

TOTAL RETAIL 2025$7.52T HOUSEHOLD DEBT Q4 2025$18.8T▲$740B IN 2025 ECOMM SHARE16.4%▲ B&M SHARE83.6% AMAZON FY2025$716.9B▲12% WALMART FY2026$713.2B▲5.7% COSTCO FY2025$275.2B▲8.2% HOME DEPOT FY2025$159.5B▲3.8% KROGER FY2025$147.1B TARGET FY2025$104.8B▼1.7% US POPULATION 2026~349M▲0.5%/yr CREDIT CARD DEBT$1.32T▲5.5% CONSUMER SPENDING / GDP67.6% ECOMM YoY GROWTH+5.4% TOTAL RETAIL 2025$7.52T HOUSEHOLD DEBT Q4 2025$18.8T▲$740B IN 2025 ECOMM SHARE16.4%▲ B&M SHARE83.6% AMAZON FY2025$716.9B▲12% WALMART FY2026$713.2B▲5.7% COSTCO FY2025$275.2B▲8.2% HOME DEPOT FY2025$159.5B▲3.8% KROGER FY2025$147.1B TARGET FY2025$104.8B▼1.7% US POPULATION 2026~349M▲0.5%/yr CREDIT CARD DEBT$1.32T▲5.5% CONSUMER SPENDING / GDP67.6% ECOMM YoY GROWTH+5.4%

Key U.S. Consumer Spending Facts (2025 Annual Data)

Total U.S. retail spending (2025): $7.52 trillion ($238,390/second)
E-commerce share: 16.4% — $1.234 trillion/year, growing +5.4% YoY
Brick-and-mortar share: 83.6% — $6.088 trillion/year, growing +3.4% YoY
Total U.S. household debt (Q4 2025): $18.8 trillion (NY Fed record)
Mortgage debt: $13.17T | Credit cards: $1.32T | Auto loans: $1.67T | Student loans: $1.65T
Amazon FY2025 revenue: $716.9 billion (+12% YoY)
Walmart FY2026 revenue: $713.2 billion (+5.7% YoY)
Costco FY2025 revenue: $275.2 billion (+8.2% YoY)
Home Depot FY2025 revenue: $159.5 billion (+3.8% YoY)
Kroger FY2025 revenue: $147.1 billion (-1.9% YoY)
Target FY2025 revenue: $104.8 billion (-1.7% YoY)
Avg household monthly spend — Housing: $2,120 | Transportation: $1,098 | Food: $524 | Healthcare: $513
Consumer spending as % of U.S. GDP: ~67.6%
U.S. population (2026 est.): ~347–349 million

Sources: U.S. Census Bureau, NY Fed, BEA, BLS CES 2024, SEC filings. Enable JavaScript for live real-time counters.

Total U.S. Consumer Spending — Year to Date 2026

Consumer Dollars Spent This Year

Per Second$238,390

Per Minute$14.3M

Per Hour$858M

Per Day$20.6B

Annual Run Rate~$7.52T

% of US GDP~67.6%

Population & Debt Counters

US Population — Live Estimate

US Population

~1 person every ~18 sec net growth · 0.5%/yr on 347M base · Census est.

Total US Households — Live Estimate

Total Households

~134M base · +860K/yr · Harvard JCHS 2025

New Households Formed — YTD 2026

New Households

~1 new household every ~37 sec · 860K/yr · Harvard JCHS 2025

Total Household Debt — YTD Added in 2026

New Debt Added

+$0

~$23,460/sec added · $740B added in 2025 · NY Fed

E-Commerce Share

16.4%

$1.234T annually

Brick & Mortar Share

83.6%

$6.088T annually

Total Household Debt

$18.8T

Q4 2025 record

Avg Debt per Person

$105K

Experian Sept 2025

Ecomm YoY Growth

+5.4%

vs +3.4% B&M

U.S. Retail Channel Split — 2025

BRICK & MORTAR — 83.6% — $6.09T

E-COMM 16.4%

In-Store: $6.09 Trillion · +3.4% YoY

E-Commerce: $1.234 Trillion · +5.4% YoY

↑ E-commerce growing 1.6× faster than physical retail

Channel Clocks — YTD 2026

Online Retail · US Only · YTD

E-Commerce

16.4%

~$39,137/sec · +5.4% YoY · Census Digital Commerce 360

Physical Stores · US Only · YTD

Brick & Mortar

83.6%

~$193,112/sec · +3.4% YoY · Census Monthly Retail Trade

Retail Giants — Estimated YTD Revenue 2026

FY2025 · $716.9B · ▲12% · SEC Filing

Amazon

~$22,730/sec · includes AWS & advertising

FY2026 · $713.2B · ▲5.7% · SEC Filing

Walmart

~$22,619/sec · global incl. Sam's Club

FY2025 · $275.2B · ▲8.2% · SEC Filing

Costco

~$8,728/sec · global membership retail

FY2025 · $159.5B · ▲3.8% · SEC Filing

Home Depot

~$5,056/sec · US home improvement leader

FY2025 · $147.1B · ▼1.9% · SEC Filing

Kroger

~$4,664/sec · largest US grocery chain

FY2025 · $104.8B · ▼1.7% · SEC Filing

Target

~$3,323/sec · general merchandise retail

Retailer Annual Revenue — 2025 Fiscal Year

Amazon

$716.9B

Walmart

$713.2B

Costco

$275.2B

Home Depot

$159.5B

Kroger

$147.1B

Target

$104.8B

* Amazon includes AWS + advertising revenue. Walmart = global incl. Sam's Club. Costco = global. All fiscal years most recently reported.

AMERICAN CONSUMER CLOCK

Total U.S. Consumer Spending — Year to Date 2026

Population & Debt Counters

Channel Clocks — YTD 2026

Retail Giants — Estimated YTD Revenue 2026

Top Consumer Spending Categories 1–5 · YTD 2026 (BEA / PCE 2025)

Top Consumer Spending Categories 6–10 · YTD 2026 (BEA / PCE 2025)

Household Debt — Running Totals (NY Fed Q4 2025 Base + 2026 Growth)